Hello
I am Purshottam- UI/UX & Generalist Visual Designer. I am a dynamic and innovative professional with 12 years of experience in handling several creative design projects, concept creation, graphic designs, and visual conceptualization. I love to solve problems using human-centered approaches by always putting the user first, and that's why I love my work. I work closely with the marketing team, UX Designers, and developers. When I am not working I like to be with my family and friends.
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EDUCATION_
UX Design Certificate- From Google. (2021)
Arena Animation Academy Spacelist Program-From Arena Animation.
(2008-2011)
Master in Commerce- From CCS University
(2011-2012).
Bachelor in Commerce- From CCS University (2006-2008).
EXPERIENCE_
April 18, 2016 - Present
Lead Graphic Designer
Compony | https://www.rnftechnologies.com/
Lead and work with a multi-disciplinary team of UI/UX Designers, Visual Designers, and Motion Designers, ensuring design consistency, usability standards, and timely delivery.
Define and drive user experience strategy across digital products, marketing platforms, and web/app interfaces.
Translate complex business requirements into intuitive, user-centered design solutions.
Design scalable UI systems, wireframes, user flows, and high-fidelity prototypes. Implement AI-assisted workflows to accelerate ideation, reduce iteration cycles, and improve concept validation speed. Collaborate closely with product managers, developers, and marketing teams to build seamless, conversion-focused digital experiences.
Established a streamlined creative production system that improved team efficiency by 20–30%.
Strengthened brand consistency across digital touchpoints through structured design documentation and modular systems.
Improved engagement and usability metrics through data-informed design decisions and continuous optimization.
January 19, 2016 - April 16, 2016
Production Lead
Compony | https://zwcadindia.com/
As a Production lead, I take care of the team who works on 3D Interiors and 2D
Layouts.
May 01, 2012 - Jan 18, 2016
3D Visualizer and Senior Graphic Designer
Compony | UNiCOS India Pvt. Ltd.
3D Interior Design, Product Design, Catalogue Design, Web Banner and
e-commerce product designs, Standee Design and Hoarding Designs.
SKILLS_
DESIGN SKILLS_
Branding (Logo Design), UI/UX Design, Art Direction, Concept Design, Motion Design, Icons Thinking, Illustration, Graphic Design Research, Print Design.
TECHNICAL SKILLS_
Adobe Photoshop, Adobe After Effect, Adobe Illustrator, Adobe XD, Figma, Adobe Premiere Pro, Adobe Animate (Basic animation), Corel Draw, Freehand Drawing.
AAASP-S2-2D Design & Animation Suite
AAASP08-S1-Graphic & Illustration Suite
